The Market is to ensure the whole UK design industry hears about the paper tool.
What can relate the audience together because at the minute the design industry is quite broad, is it a certain magazine they read, a website, conferences they attend?
Looking at different audiences, mainly the fashion Industry because that is the least I have knowledge about, the London Fashion week seems quite interesting to target the imaginative colours at them. The event has sponsors but I was also thinking how Fedrigoni can market the selector tool towards at the fashion industry. Whilst reading about the process it seems that the people who would use the selection tool would be the visual artists/ graphic designers for shop fronts and maybe target graphic designers who work across the design industry.
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