My target audience was for the whole uk design industry including, fashion labels and boutiques, However I have tried to find a way to tie in all the design industries where I can promote to all the audiences but found the audience to wide. I researched the textiles industry and the only people who will be using the paper stock will be the graphic / visual designers. So I am going to aim the product at graphic / visual designers.
The Problem is how to target the whole design market in the UK to let them know bout the tool. This maybe in magazines or also exhibitions/ events. The product needs to be paper based.
I want to engage the audience with a short term impact but also a long term interest in the product. This will create a range for products to be produced.
I have also looked in competition and previous winners YCN Fedrigoni to get an idea of what they are looking for, of which is mostly hand-crafted.
The range of products - Mail shot, Magazine pullout, Poster, Long term products, pads, pencils Short term, maps for exhibitions, drinks.
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