http://dopludo.com/678/101742/gallery/cosmopolit-poster
Wednesday, 30 November 2011
Saturday, 26 November 2011
Imaginative Colour range
Some images I found off another website illustrating the colour swatches and the names of all four colours.
Friday, 25 November 2011
Summary of findings
Fedrigoni- Create a fully intregated campaign to launch and promote the Imaginative Colours paper selction tool in the UK.
My target audience was for the whole uk design industry including, fashion labels and boutiques, However I have tried to find a way to tie in all the design industries where I can promote to all the audiences but found the audience to wide. I researched the textiles industry and the only people who will be using the paper stock will be the graphic / visual designers. So I am going to aim the product at graphic / visual designers.
The Problem is how to target the whole design market in the UK to let them know bout the tool. This maybe in magazines or also exhibitions/ events. The product needs to be paper based.
I want to engage the audience with a short term impact but also a long term interest in the product. This will create a range for products to be produced.
I have also looked in competition and previous winners YCN Fedrigoni to get an idea of what they are looking for, of which is mostly hand-crafted.
The range of products - Mail shot, Magazine pullout, Poster, Long term products, pads, pencils Short term, maps for exhibitions, drinks.
My target audience was for the whole uk design industry including, fashion labels and boutiques, However I have tried to find a way to tie in all the design industries where I can promote to all the audiences but found the audience to wide. I researched the textiles industry and the only people who will be using the paper stock will be the graphic / visual designers. So I am going to aim the product at graphic / visual designers.
The Problem is how to target the whole design market in the UK to let them know bout the tool. This maybe in magazines or also exhibitions/ events. The product needs to be paper based.
I want to engage the audience with a short term impact but also a long term interest in the product. This will create a range for products to be produced.
I have also looked in competition and previous winners YCN Fedrigoni to get an idea of what they are looking for, of which is mostly hand-crafted.
The range of products - Mail shot, Magazine pullout, Poster, Long term products, pads, pencils Short term, maps for exhibitions, drinks.
Thursday, 24 November 2011
Previous winners of Fedrigoni
An Idea for what previous winners have done to win the competition. By looking at the work it will give my an ida of what gets Fedrigoni going. Some work is not the executed to the best standard but are more concept driven. Also a lot of the work uses paper manipulation to answer the brief but I will have to be careful due to the quick turnaround of a week on this project.
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