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My target audience was for the whole uk design industry including, fashion labels and boutiques, However I have tried to find a way to tie in all the design industries where I can promote to all the audiences but found the audience to wide. I researched the textiles industry and the only people who will be using the paper stock will be the graphic / visual designers. So I am going to aim the product at graphic / visual designers.
The Problem is how to target the whole design market in the UK to let them know bout the tool. This maybe in magazines or also exhibitions/ events. The product needs to be paper based.
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I want to engage the audience with a short term impact but also a long term interest in the product. This will create a range for products to be produced.
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I have also looked in competition and previous winners YCN Fedrigoni to get an idea of what they are looking for, of which is mostly hand-crafted.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrhZptfjpfC2U5BhXw7Rk3QaKYV1dOOeyisAsdIsxGER5xNng03Mr0gDygKoNCM4EpSvPy3GbeYtq4VZPeYlVia6a3Uz41UvofDh0jjefW14gGJHAkaZrniUHgKSGSh8vc1A2i8Z5mHzI/s400/Picture+99.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqrIoeOccoji8hZKi8Zni3MRPn6UIrm0zeWxnjRMGg7RUBNTFpezCXNwQS1DPIruyq6bREWeSlIS0GbwDD4cuHv4LI-fcHL9g6voPed0a_hEwKno7nw_EpPrnPb7b0Qn4beNENjbT2SQ8/s400/Picture+100.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0dujjyUsH2mhv4HwKKayb4cxY7-UjMhfA2nZTOJBGPUQStPBfWfv9q4xCPaCgafIiwuEErEC5iTCOJryKsM_gGO2EaYS9fRw-Tl2X77jdWVDURd9gCPcDbbk6yz8-SHqVQ0TBkCDWsFE/s400/Picture+112.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzMJYTxL7mMHhdZL1qXJEg8VlrMAV5NO-NoBnT09WvyJ67f30UGCgseT_IiVdgjLhY38lWd3luKZEcxkA31CZHw3Hyevir-dSdr9NrQSucqexEVeZkKgy7m83dIQZNouO-5IH_HiABsv4/s400/Picture+109.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1O7LLiQVwdA1-uNlE7IQJ4gu8pniGDoqPwuSVSr4dluUQeZjHlqhbOlprAaJCU_pCgFUsMITWwWJ9kNyvOZSIOqU_5ihQ7ea6FXN9hldGH3sgmoS4u-E-H4ETb9XycMWgPochXxaTFVQ/s400/Picture+104.png)
The range of products - Mail shot, Magazine pullout, Poster, Long term products, pads, pencils Short term, maps for exhibitions, drinks.
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